Insights

Real-world insights on AI adoption, digital transformation, and the messy reality of leading change in enterprise organizations.

How many customers are you willing to lose on your AI investor story?
August 27, 2025 2 min read

Duolingo’s AI bet triggered mass uninstalls, yet the app still grew its user base by 40%.

Should we eliminate Human Intelligence in AI?
August 21, 2025 2 min read

Most execs come to me with one strategy: eliminate humans.

Is data scale fuelling you AI? Or your AWS bill?
August 13, 2025 2 min read

The AI win built on only 176,000 ancient tweets.

5 essential questions to Empower your internal champions with AI
August 6, 2025 4 min read

Your company-wide AI strategy isn’t hiding in a new platform -

How many £2M ideas are waiting for your permission?
July 31, 2025 2 min read

“Do something AI” pressure is real, and every exec I talk to feels it.

Before you ship the AI chatbot, just ask: Who's this really helping?
July 17, 2025 4 min read

AI in CX is having its “everything is a platform” moment.