Insights

Real-world insights on AI adoption, digital transformation, and the messy reality of leading change in enterprise organizations.

Can a $500B AI budget beat 3 billion years of R&D?
October 16, 2025 3 min read

Hardware muscle built the first AI giants,
But it won’t build the next trillion-dollar firms.

Is your AI strategy built for margins, or optics?
October 8, 2025 3 min read

Your AI pilot might dazzle investors -
but will it disappoint your CFO a year from now?

Is your company's most valuable AI program the one you didn't approve?
October 1, 2025 4 min read

Employees are solving problems with £20 tools,
While companies burn millions on AI pilots.

Is your fiercest competitor your customers employees?
September 17, 2025 4 min read

Your competitor’s AI isn’t your problem.
Shadow AI is.

5 of the most Expensive myths in enterprise GenAI
September 9, 2025 4 min read

MIT found 95% of AI projects fail to deliver ROI, Good news for us:

Is this your AI moat? Or, Apple's next keynote slide?
September 2, 2025 2 min read

The same AI feature is worth millions at Microsoft - but billions at Apple.