Is your fiercest competitor your customers employees?

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Bilal Khan

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September 17, 2025

Your competitor’s AI isn’t your problem.
Shadow AI is.

MIT’s latest report shows 90% of employees already use AI daily,
Independently, without approval.

Selling the idea of AI? That ship sailed ages ago.

Now it’s about proving yours beats the shadow tools folks are quietly hooked on.

That’s why the rare 5% of pilots that succeed don’t look like pilots.

They look like workflow essentials employees refuse to give back.

👉 Swipe through, and check if your product is headed for the winning 5%

Is your fiercest competitor your customers employees?Is your fiercest competitor your customers employees?Is your fiercest competitor your customers employees?Is your fiercest competitor your customers employees?Is your fiercest competitor your customers employees?Is your fiercest competitor your customers employees?Is your fiercest competitor your customers employees?Is your fiercest competitor your customers employees?

“Workers from over 90% of the companies we surveyed reported regular use of personal AI tools for work tasks. In fact, almost every single person used an LLM in some form for their work” – MIT. Full report here: MIT Report: From AI Pilots to Real Business Impact